The Persuaders

Giới thiệu tóm tắt

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Thể loại: Phim Tài Liệu

Diễn viên: Douglas Atkins, Scott Donaton, Linda Eatherton, Stuart Ewen, Richard Ford, Richard Frank, Bob Garfield

Phi hành đoàn: Rachel Dretzin (Director), Douglas Rushkoff (Writer), Barak Goodman (Writer), Barak Goodman (Director)

Quốc gia:

Thời gian chạy: 55 phút

Chất lượng: HD

Giải phóng: 2004

imdb rating 8

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